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Ventura Lambrate has established itself as one of the hottest venues that take place during the Milan Design Week.

The 2012 edition brought over 90 exhibitions, some of which have caught Estudio Guto Requena‘s eyes.

Among our favorite pickings is the dazzling work of Dutch designer Rutger de Regt, ‘Happy Misfits’, a furniture collection which draws inspiration from the bodybuiding universe.

This precocious project – de Regt was a third-year student at the Royal Academy of Art at the time –  is a noteworthy contribution to the sociological and mediatic discussion on body culture. 

As a reflex of mass consumption, body culture inevitably made its way to some of the most polemical and complex works of art. Richard Hamilton’s Pop Art masterpiece “Just What Is It that Makes Today’s Homes So Different, So Appealing?” and the work of “Carnal” French artist Orlan are among them.

This process-based investigation in the field of design resulted in furniture which is pop, bloblike, funky and sexy.

The fabrication process is unusual – a balloon is used as a flexible mold for Styrofoam pearls. By imposing restrictions, the mold is forced onto an existing object. Shapes emerge by these same restrictions which are then sculpted till a new design comes into being. (from Rutger de Regt’s website)

For those who are in Mlian, there is still time to check out the pieces at the Ventura Lab, Via Massimiano, 6.

Check out the concept video.

Photo: Marcos Cimardi

ONCE UPON A TIME COLLECTION IN THE MILAN DESIGN WEEK

During the Milan Design Week the collection will be at display at Brazil S/A [Palazzo Giureconsulti: Via dei Mercanti, 2 (Duomo)].

Additionally, Guto would be happy to show you around on April 20th (Friday) at 11:30 AM, when he will lecture on “Design in the Digital Age – Poetry and “Brazilianness”” [Design na Era Digital: Poesia e Brasilidade], a brief view on the work of new Brazilian designers, as well as his outlook on the effect of digital technologies on the contemporary design.

Guto Requena analyses new lifestyles in order to understand the new trends in design and architecture, focusing on the informatization of daily life, interaction and digital culture. Different design and architecture projects will be displayed during the workshop – including two works by Guto Requena – in order to question the concept of “Brazilianness” and the contrast between the image projected by Brazilians and our true identity.

ABOUT THE COLLECTION

The “Once Upon a Time” collection of glass vases is composed of four pieces in different sizes, created from the recording of Guto Requena’s grandmother retelling the fables from his childhood. These stories were captured on a mobile phone in 2011 and used as the basis for the computer models of the vases. The forms generated by the interpretation of the audio files are the soul of these works, which express through their curves the narrative drama of the fables. The vases were manufactured by glass blowing artisans using recycled material.

The collection reflects the interests of the Estudio Guto Requena in the design process, in designs inspired by emotional memory, in the rich Brazilian culture and history, and an appreciation for the artisanal. The objects represent a form of investigation of the creative process in design using the possibilities offered by new digital technologies and concepts arising from Cyberculture.