Monthly Archives: March 2013



+ Coletivo Amor de Madre Gallery presents

Estudio Guto Requena’s  Noize Chair



‘Design and Behavior in the Digital Age – Panorama Brazil’

Guto Requena discussed topics related to the digital world and new ways of life, which together form the bases for understanding the direction of architecture, design and behaviour. The discussion included, informatisation of daily life, sustainability, interaction, cyber-culture and new subjectivities; based on research developed at Nomads usp – Center for Interactive Living Studies,
University of Sao Paulo which sought to map the ongoing transformations in design with the impact of the digital age. The concepts discussed will include the position architectural projects, interior design, product and furniture with references to Brazilian design; and give some ideas of the Brazilian design in its current state. The designs of Estudio Guto Requena were presented, with a focus on projects and interactive installations

Estudio Guto Requena presents

Cresça e Apareça Lamp

cresça e apareça

Roteiro Musical de São Paulo – (Estudio Guto Requena + Atelier Marko Brajovic)

roteiro musical

Design Days Dubai

Ugly Architecture, Sick City


foto: Jan Egilkiekebo; fonte:

A common vision we have of São Paulo while walking, driving, or riding our bikes or the bus, is of buildings crowded with innumerable tiny windows, each one much like the others. The buildings are standardized in a repetition of forms-orthogonal clusters of various greys all on the same theme.

The architecture of São Paulo is, in general, boring, by-the-book and pretentious. And when we have the chance to create interesting and innovative works, we chose the absolutely irrelevant.  For example, the new subway stations, or the capital’s new SESC installations.  No truly exemplary building has been erected here since the SESC Pompeia, designed in 1977 by the architect Lina Bo Bardi (1914-1992).

If architecture expresses the culture, ideals and identity of a people, then it is quite sad that today we are impoverished in this area, to the point that we only take pride in the past.  The MASP building (1968, also by Lina Bo Bardi), the Biennale building in Ibirapuera Park (1957, Oscar Niemeyer) and the modernist residences of Higienópolis are still considered to be contemporary architecture.

Of course significant initiatives do exist, such as the recently opened Plaza of the Arts, the firm Brasil Arquitetura, and the contemporary residential experiments of developer Idea Zarvos in Vila Madalena. But few entrepreneurs are concerned with the design of their investments and how they relate to the city.

Creating good architecture is not a question of money. It’s true that political will and stricter regulations that support new ventures are in short supply, as well as entrepreneurial boldness and public and private contests that encourage fresh ideas and young firms. And, crucially, education is lacking. A city that neglects its architecture is a sick city.

(Guto Requena)




foto: Andres Otero; fonte:

Captura de tela 2013-03-06 às 10.41.13


blog4Edificio Cinderela, (Artacho Jurado/Higienópolis) foto: Hélio Bertolucci Jr


blog6Edifico Louveira (Vilanova Artigas/Higienópolis); foto: Jonny Kakkoii


blog7Praça das Artes (Brasil Arquitetura) fonte

blog8360º (Idea!Zarvos); fonte:


Fidalga 72 (Idea!Zarvos); fonte:

blog10Simpatia 236 (Idea!Zarvos); fonte:


Baixo Augusta; foto: Filipe Araújo/AE; fonte:


Captura de tela 2013-03-01 às 20.02.20

“MOVE! blends fashion and art in a new MoMa exhibit at Sesc Belenzinho in Sao Paulo

Feb 21, 2013

Originally conceived for the Museum of Modern’s Art’s MoMA PS1 in New York City, the first MOVE! was organized and curated by Visionaire’s Co-Founder Cecilia Dean and noted art/fashion writer David Colman in 2010. Dean and Colman, in collaboration with Antonio Haslauer, have now re-envisioned their action/exhibition for SESC in Sao Paulo with a new crop of “movements” or participatory performancepieces created by world-renowned artists and fashion designers from booth Brazil and abroad.

MOVE! takes the worlds of art and fashion out of the invitation-only world by inviting everyone to experience the creative process but not feel the pressure to create either art or fashion. The exhibition space was conceived and designed by Estudio Guto Requena. White predominates as a perfect canvas for the artists and the public to engage in complete interaction. All materials used are sustainable or repurposed in a effort to minimize environmental impact

The exhibition runs March 9 to 19, 2013.

move_gutorequena_interna copy2

Movements include:

“Looks” by Rob Pruitt and Marc Jacobs

“Splash” by Olaf Breuning and Cynthia Rowley

“Pose” by Ryan McNamara with Diane Von Furstenberg and Oskar Metsavaht for  Osklen

“Graficouture” by Pedro Lourenco and Banzai Studio

“The Big Picture” by Ricardo de Castro and Dudu Bertholini for Neon

“Kalos” by Vik Muniz and Francisco Costa for Calvin Klein Collection”

(text from cpp


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