New Set Design for SESC SP + MOMA by Estudio Guto Requena!

Captura de tela 2013-03-01 às 20.02.20

“MOVE! blends fashion and art in a new MoMa exhibit at Sesc Belenzinho in Sao Paulo

Feb 21, 2013

Originally conceived for the Museum of Modern’s Art’s MoMA PS1 in New York City, the first MOVE! was organized and curated by Visionaire’s Co-Founder Cecilia Dean and noted art/fashion writer David Colman in 2010. Dean and Colman, in collaboration with Antonio Haslauer, have now re-envisioned their action/exhibition for SESC in Sao Paulo with a new crop of “movements” or participatory performancepieces created by world-renowned artists and fashion designers from booth Brazil and abroad.

MOVE! takes the worlds of art and fashion out of the invitation-only world by inviting everyone to experience the creative process but not feel the pressure to create either art or fashion. The exhibition space was conceived and designed by Estudio Guto Requena. White predominates as a perfect canvas for the artists and the public to engage in complete interaction. All materials used are sustainable or repurposed in a effort to minimize environmental impact

The exhibition runs March 9 to 19, 2013.

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Movements include:

“Looks” by Rob Pruitt and Marc Jacobs

“Splash” by Olaf Breuning and Cynthia Rowley

“Pose” by Ryan McNamara with Diane Von Furstenberg and Oskar Metsavaht for  Osklen

“Graficouture” by Pedro Lourenco and Banzai Studio

“The Big Picture” by Ricardo de Castro and Dudu Bertholini for Neon

“Kalos” by Vik Muniz and Francisco Costa for Calvin Klein Collection”

(text from cpp


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