By Guto Requena

June 20, 2013

In Brasil, design is still associated to luxurious, expensive and merely decorative items, in an idea that “design is for rich people”. In my TV show, I have often asked the interviewees to define design. One of the best answers I got was from Gean Carlo Latorraca, architect and technical director of the “Museu da Casa Brasileira”: Design is the solution of problems. I believe good design is made in a creative and innovative fashion, to support activities (eating, working, sleeping, getting dressed) in a functional and beautiful way, considering the least possible environmental effect, promoting, wherever possible, the local culture and production. Last week I visited the “Design da Periferia” (Design of the slums) expo, in the Brazilian Cultures Pavilion, at Ibirapuera park. I felt very emotional when I left, and I felt certain it was one of the best design expos I had been up to then. The expo brings, in a ‘non-romantic’ way (for the foreigners to admire), products made by common people solely to solve every day problems, with few resources, and using recycled goods such as solid residues and trash.

Objects, photographies and videos show the fundamental principles of design -to solve problems in a functional, pretty and sustainable way-, far from the established, the status quo, as described by curator Adélia Borges.

Take a look below, at Guto´s interview with Adelia on another exhibit: “In Praise of Diversity”, hosted by the Droog Hotel, in Amsterdam.

<p><a href=”″>Design Amsterdam with Guto Requena</a> from <a href=””>Guto Requena</a> on <a href=””>Vimeo</a&gt;.</p>

She searched for years, in slums and suburbs throughout Brazil the contents of the expo. Colorful carts of coffee vendors and ice-cream machines from Bahia, wooden benches from Amapa, barbecue grills made from tyre rims in Alagoas, night club folders from the suburbs of São Paulo and the typography of Amazonian boats make up part of this inspiring collection.


Above all, the expo talks about “Brasilidade” (Brazilianity, in a non obvious way), behavior, identity, improvisation, honest design and, as Adélia says, “the creative knowledge of the brazilian people”. These objects made outside of the academic and professional environment reveal that design is, much more than a product, a way of thinking; and that it is, closer each day to everyones reach. ­



Spazio Rossana is one of the most amazing places in Milan and is an obligatory stop in the script Fuori Salone. This year, Guto Requena was invited to exhibit two of his projects: the chair Noize and the collection once upon a time. Guto was the third Brazilian invited to exhibit in the gallery. In previous years, Rossana Orlandi had selected furniture from Paulo Mendes da Rocha and the Campana brothers.


Check out in the link watch the video and feel the vibe of luscious old factory ties and signed pieces by Guto.




By Guto Requena
Februay 20, 2013

Yesterday I returned home from my studio, as I do every day, and once again felt sorry for the Paulistas stuck in traffic. The end of Carnival, the return to school, the rain, auto sales tax cut to zero so more cars can fill our roads, and inadequate, low quality public transportation. The result is pure chaos: an angry, unhappy city held hostage by the daily commute. Everyone is stopped, honking with rage at their neighbors, isolated and alone in their cars. And the forecasts only get worse. I recently read in Época Magazine that every hour 92 new cars arrive on the streets of the capital. 2,000 Motor vehicles are licensed each day, and more than 800,000 every year.

Yesterday I arrived at home, as I do every day from work, but I was not angry. I came by bike, as I have every day for three years. By riding, I’ve come to see São Paulo in a new way. I’ve made peace with the city. I discovered along my bicycle route that, despite its size, São Paulo has many scales and can even look like a small town in the way we relate to the street. It all depends on how we experience this metropolis. During these three years on the bike I’ve paid more attention to the landscape, to architecture, to João’s auto repair and Dona Maria's newsstand and the Purple Ipês that will soon bloom again. As usual, I was paying attention to the changes and surprises of my daily journey, the small things that really make a difference in city life.

When I’m biking, I look in the eyes of people I encounter, I engage with my surroundings, I am more acutely aware of the problems in my neighborhood and am encouraged to participate in their solutions. Riding in São Paulo today, however, is an adventure. Rules and laws to organize cyclists, pedestrians and vehicles are lacking. So are boldness and courage on the part of government and the private sector to innovate and to consider the bicycle as a viable means of transportation. This is already happening in cities all over the world. We Paulistas will lack the initiative as long as we seem incapable of walking three blocks on foot.

Soon I’ll arrive at home, and with the certainty that it will take the same time it always has, just 20 minutes. I'll say hello to João, buy a magazine at the newsstand, get a kick from the local graffiti and perhaps, with luck, glimpse the first Purple Ipê flowers blossoming to life.

Photo: instagram@gutorequena





+ Coletivo Amor de Madre Gallery presents

Estudio Guto Requena’s  Noize Chair



‘Design and Behavior in the Digital Age – Panorama Brazil’

Guto Requena discussed topics related to the digital world and new ways of life, which together form the bases for understanding the direction of architecture, design and behaviour. The discussion included, informatisation of daily life, sustainability, interaction, cyber-culture and new subjectivities; based on research developed at Nomads usp – Center for Interactive Living Studies,
University of Sao Paulo which sought to map the ongoing transformations in design with the impact of the digital age. The concepts discussed will include the position architectural projects, interior design, product and furniture with references to Brazilian design; and give some ideas of the Brazilian design in its current state. The designs of Estudio Guto Requena were presented, with a focus on projects and interactive installations

Estudio Guto Requena presents

Cresça e Apareça Lamp

cresça e apareça

Roteiro Musical de São Paulo – (Estudio Guto Requena + Atelier Marko Brajovic)

roteiro musical

Design Days Dubai

Ugly Architecture, Sick City


foto: Jan Egilkiekebo; fonte:

A common vision we have of São Paulo while walking, driving, or riding our bikes or the bus, is of buildings crowded with innumerable tiny windows, each one much like the others. The buildings are standardized in a repetition of forms-orthogonal clusters of various greys all on the same theme.

The architecture of São Paulo is, in general, boring, by-the-book and pretentious. And when we have the chance to create interesting and innovative works, we chose the absolutely irrelevant.  For example, the new subway stations, or the capital’s new SESC installations.  No truly exemplary building has been erected here since the SESC Pompeia, designed in 1977 by the architect Lina Bo Bardi (1914-1992).

If architecture expresses the culture, ideals and identity of a people, then it is quite sad that today we are impoverished in this area, to the point that we only take pride in the past.  The MASP building (1968, also by Lina Bo Bardi), the Biennale building in Ibirapuera Park (1957, Oscar Niemeyer) and the modernist residences of Higienópolis are still considered to be contemporary architecture.

Of course significant initiatives do exist, such as the recently opened Plaza of the Arts, the firm Brasil Arquitetura, and the contemporary residential experiments of developer Idea Zarvos in Vila Madalena. But few entrepreneurs are concerned with the design of their investments and how they relate to the city.

Creating good architecture is not a question of money. It’s true that political will and stricter regulations that support new ventures are in short supply, as well as entrepreneurial boldness and public and private contests that encourage fresh ideas and young firms. And, crucially, education is lacking. A city that neglects its architecture is a sick city.

(Guto Requena)




foto: Andres Otero; fonte:

Captura de tela 2013-03-06 às 10.41.13


blog4Edificio Cinderela, (Artacho Jurado/Higienópolis) foto: Hélio Bertolucci Jr


blog6Edifico Louveira (Vilanova Artigas/Higienópolis); foto: Jonny Kakkoii


blog7Praça das Artes (Brasil Arquitetura) fonte

blog8360º (Idea!Zarvos); fonte:


Fidalga 72 (Idea!Zarvos); fonte:

blog10Simpatia 236 (Idea!Zarvos); fonte:


Baixo Augusta; foto: Filipe Araújo/AE; fonte:


Captura de tela 2013-03-01 às 20.02.20

“MOVE! blends fashion and art in a new MoMa exhibit at Sesc Belenzinho in Sao Paulo

Feb 21, 2013

Originally conceived for the Museum of Modern’s Art’s MoMA PS1 in New York City, the first MOVE! was organized and curated by Visionaire’s Co-Founder Cecilia Dean and noted art/fashion writer David Colman in 2010. Dean and Colman, in collaboration with Antonio Haslauer, have now re-envisioned their action/exhibition for SESC in Sao Paulo with a new crop of “movements” or participatory performancepieces created by world-renowned artists and fashion designers from booth Brazil and abroad.

MOVE! takes the worlds of art and fashion out of the invitation-only world by inviting everyone to experience the creative process but not feel the pressure to create either art or fashion. The exhibition space was conceived and designed by Estudio Guto Requena. White predominates as a perfect canvas for the artists and the public to engage in complete interaction. All materials used are sustainable or repurposed in a effort to minimize environmental impact

The exhibition runs March 9 to 19, 2013.

move_gutorequena_interna copy2

Movements include:

“Looks” by Rob Pruitt and Marc Jacobs

“Splash” by Olaf Breuning and Cynthia Rowley

“Pose” by Ryan McNamara with Diane Von Furstenberg and Oskar Metsavaht for  Osklen

“Graficouture” by Pedro Lourenco and Banzai Studio

“The Big Picture” by Ricardo de Castro and Dudu Bertholini for Neon

“Kalos” by Vik Muniz and Francisco Costa for Calvin Klein Collection”

(text from cpp


move_gutorequena_internasala copy2

Design objects have past and future in Miami

The exhibition of art and design Miami reflects the culture of a place that knows how to make pop entertainment.

This year, in an atmosphere of Carnival, Miami Beach received movie stars, music, fashion and the arts between daiquiris, tattoos, flowered t-shirts and real hot weather.

At the heart of the Design District, the building housed Buena Vista art galleries, fashion and design with more focus and less commercial alternative. On display Inventory 03 – Experience of the City, the gallery from São Paulo – Coletivo Amor de Madre presented limited edition pieces.

More in Portuguese, here!